Cumin, chiles, and other spices are hand blended into a brick red powder. Highly recommended for chile con carne, meatloaf, hamburgers, or rubbing over chicken. For those who want to take it a bit further, add a pinch of hot chili powder to your next batch of guacamole. Use this spicy blend in tacos, meats, chili, or enchiladas for a creative kick to your favorite Mexican or Southwestern dishes.